1. Upfront Promotions
Upfront coupons and promotions entice the customer to purchase.
3. Button Contrast and Clarity
High contrast, visually engaging buttons with clear messaging. (The highest contrasting element is the button most consumers will click)
2. Upfront Shipping
Upfront shipping. Showing the complete transactional cost of the order before purchasing leads to a higher conversion rate.
4.Customer Ratings & Reviews
Inline customer ratings and reviews. (Customer ratings increase sales conversions by 20%)
