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1. No Distractions
Best practices fully enclosed checkout with no distractions our outside links. (Look at Amazon).
3. Order Summary
Always present order summary showing the total transaction costs displayed right at the point of data entry leaves the customer with no ambiguity.
5. No Forced Registration
No forced registration, but rather an optional login for past customers.
(Forced registration is a major
deterrent to first time customers.
Sites experienced 45% increase in sales
when registration was removed)
2. Security & Assurances
Security seals and customer assurances build trust. (13% more customers complete the from when these are present).
4. Visible Shipping
Fully visible shipping options with estimated shipping times. (Unknown shipping costs and shipping time frames are a top cause of cart abandonment)
6.One Screen Checkout
One screen checkout processes
continually outperform multi-page
checkout processes.