Press

New Tools Features and Benefits Grid

Higher Conversion Rates

Feature Description Benefit
Upfront Shipping Rates, Coupon Messages and Specials Your customer receives shipping rate info for his specific location, coupon offers and specials right up front on the wine product pages.  (We seamlessly integrate the ShipCompliant wine shipping compliance software into your site to ensure that orders fall within compliance regulations.) Presenting customers with this information up front captures their interest, reducing friction/sticking points during the check out process.
One Screen Check Out Your customers experience a streamlined, one screen check out from the shopping cart. Builds trust and confidence during the check out process.  Reduces customer confusion and apprehension.  Leads to higher conversion rates.
Button Design We've designed buttons to promote a higher conversion rate. For example, the largest, high contrast button will guide customers to the desired next step action to be taken to continue the check out process.  We also consider the best button placement to improve conversion. Large, high contrast buttons grab customer’s attention and prompt them to the next step, reducing confusion and apprehension and leading to more completed transactions.

Web 2.0 Experience

Feature Description Benefit
Wine Ratings/Reviews Visitors have the ability to rate and review your wines online.  They can also refer to other customer’s ratings and reviews. You have the ability to moderate reviews. According to an October 2007 study by AC Nielsen, only 14% of people trust advertisements while 78% of people trust the recommendations of other consumers. Including wine ratings and reviews leads to higher sales because of the transparency and social engagement that they provide.
Winery Blog Your winery blog can be integrated into your website's tool set.  Blog comments, ratings and reviews are all tied back into your customer profiles.  You have the ability to add blog commenters to a subscriber list and you can choose to include an RSS feed to alert blog readers to new posts you've added. Winery blogs work to create relationships with prospective customers and continue them with current customers. Having your blog seamlessly integrated with your ecommerce platform, means you only need to manage one system, making it easier and more efficient for the blog poster.
Easy Social Media Integration
 		 Your Twitter posts will appear on your blog page, automatically updated from Twitter.  With social media changing the way we stay connected to each other, i.e. Twitter had a growth rate of 752% during December of 2008, a social media presence is becoming expected by your customers. Serves up updated messages by the winery and lets customers continue to get to know the winery blogger/Twitter user, enhancing brand image and creating a connection via an active conversation.

Relationship Building

Feature Description Benefit
Visitor Profiling

Collect information about your site visitors' habits, interests, activities

After collecting this info, your site will deliver customized content based on their profile

 The ability to engage and communicate with your website visitors based on their profiles and familiarity with your winery.
Drip Email Ability to send prepared email messages on a scheduled basis at set time intervals Tailored, customized messages that cater to customer needs.
Survey Form Builder Custom-built forms and surveys that can be inserted into website pages.  Forms include: surveys, event registration, contact us, feedback.  Data collected from these forms are tied back to the customer's profile for future emails and queries. Collect relevant information from customers to capture their specific interest in your winery and then use that information to engage and update customers based on their interests.

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