Resources
7 Habits of Highly Effective Winery WebsitesThere are thousands of wineries on the web, yet only a handful of wineries truly succeed online. We’ve closely watched ecommerce on the web and can tell you that 15% of wineries are doing 80% of the sales. This 7 part series gives you an overview of why these wineries get it while others don’t. Permission Based Email Marketing (101 To Mastery)All mass email is not spam. How can you get your customers to opt-in and actually want your e-mail? How do you build relationship through e-mail? This 10 part series takes you through the basics of permission marketing, how to turn prospects into friends, and friends into raving fans of your wine. How to Develop a Wine ClubGeared towards Canadian wineries, this 3 part beginner series deals with what a wine club is, why have one, and how to attract customers to your wine club. How to Grow Your Wine ClubIs your wine club stagnate? Do you wonder why some wineries have thousands of club members, but you only have hundreds? Do you have an online form for wine club signups, but no one fills it out? This 5 week series guides you through setting up an exceptional wine club experience, and how to develop raving fans. |
Website Audit
Conversion Impact Calculator Optimizing your site has a cost. Switching to a new firm and a new platform also has a cost. How do these costs impact your bottom line and is the conversion worth it? Use this online calculator to calculate the impact of converting. |