What does your welcome message say?

When a person signs up for your email list, you probably send them an email to confirm their action (well at least I hope you send them an email confirming their action). How about doing more with that welcome message? This is one of the first chances you have to connect with this visitor - make it a good first impression. Here are a few ideas:

• Use the welcome message to ask questions to ensure future emails are relevant.
• Use the welcome message to tell the new subscriber about current relevant promotions.
• Use the welecome message to link to highlights from your past emails.

And one last tip - don't hide your unsubscribe link - even in your welcome message. Make it easy for people to join your email list. Make it just as easy to get off your email list.