Welcome to the Vin65 blog. We are using this space to try and convey our little piece of insight into winery websites and best practices to sell more wine online.
As wineries and wine stores extend their reach to customers who aren't local - a well thought out website design can make all the difference in the world. A great website is a key piece when building long term relationships with customers. You should be confident that your website makes a strong first impression or builds on a great tasting room experience.
We spend a lot of time working with wineries and wine stores crafting and directing the creative for their website. Here are three things to consider when tackling a wine website design.
1. Does your website match the look and feel of your winery/tasting room.
It is important to make sure the atmosphere of the website matches the attitude of your tasting room or winery.
Getting your online presence to visually tie in is important because it helps make your visitors feel comfortable and builds trust and rapport. These are key attributes of a successful website especially when you ask people to trust the website with their credit cards and email addresses.
2. Does your website represent what you stand for?
Do you aim to delight every time your customer opens a bottle of your wine? Do you want to be an approachable winery? Do you strive for the highest quality? What do you think each of these wineries are trying to communicate?
3. What kind of message do you send with the photography on your site?
If you love wine and invest a lot of time creating it, then doesn't it make sense to portray it in the best light? The amount of care and attention that goes into making your wine shouldn't be undermined by poor photography. Great bottle and vineyard shots can make all the difference in the world in how visitors perceive the quality and care you put into your wines.
Highflyer is a great example of how to show off wine you are proud of.
This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.
Some of you might think I have a personal bias. Some of you might think the graphic is oversimplified (you might push your products to Cruvee to then push to Facebook, Snooth, etc.), but here is my point:
Your website is the one place on the web where you can control and frame your message and reinforce your brand. It's the best place for official information on your products, events, etc. Your website is the best place for a visitor to view your brand.
Your wine website should be the hub of your digital marketing activity. Everything else is a spoke and should drive traffic to the hub. If it’s not, your digital marketing will spin like a lopsided wheel.
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