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Vin65 Blog

Welcome to the Vin65 blog.  We are using this space to try and convey our little piece of insight into winery websites, POS systems, and best practices to sell more wine.

Peter Andres
 
May 17, 2011 | Peter Andres

Website Design 101

As wineries and wine stores extend their reach to customers who aren't local - a well thought out website design can make all the difference in the world. A great website is a key piece when building long term relationships with customers. You should be confident that your website makes a strong first impression or builds on a great tasting room experience.

We spend a lot of time working with wineries and wine stores crafting and directing the creative for their website. Here are three things to consider when tackling a wine website design.

1. Does your website match the look and feel of your winery/tasting room.

It is important to make sure the atmosphere of the website matches the attitude of your tasting room or winery.

http://www.cuvaison.com
http://www.clautiere.com

Getting your online presence to visually tie in is important because it helps make your visitors feel comfortable and builds trust and rapport. These are key attributes of a successful website especially when you ask people to trust the website with their credit cards and email addresses.
 

2. Does your website represent what you stand for?

Do you aim to delight every time your customer opens a bottle of your wine? Do you want to be an approachable winery? Do you strive for the highest quality? What do you think each of these wineries are trying to communicate?


http://www.brownestate.com
http://www.twistedoak.com
http://www.opusonewinery.com

3. What kind of message do you send with the photography on your site?

If you love wine and invest a lot of time creating it, then doesn't it make sense to portray it in the best light? The amount of care and attention that goes into making your wine shouldn't be undermined by poor photography. Great bottle and vineyard shots can make all the difference in the world in how visitors perceive the quality and care you put into your wines.

Highflyer is a great example of how to show off wine you are proud of.


http://somerstonwineco.com

Time Posted: May 17, 2011 at 8:00 AM
Andrew Kamphuis
 
May 10, 2011 | Andrew Kamphuis

Your Wine Website is the Hub

This is how it should be. Your wine website should be the hub of your web marketing, and social media, email, QR Codes, etc., are spokes that should drive traffic to the hub.

Some of you might think I have a personal bias. Some of you might think the graphic is oversimplified (you might push your products to Cruvee to then push to Facebook, Snooth, etc.), but here is my point:

  • Your new products should appear on your website before they are in Cruvee (better yet, integrate the two). If I see your product on Twitter or Snooth or Hello Vino I should be able to go to your website for more information.
  • Your winery event should appear on your website before it appears on Facebook. When I read about it on Facebook, I should be able to go to your website for more information.
  • If I can make a reservation on VinoVisit for your winery, I should be able to go to your website to read about your tasting room, and make a reservation right there. 
  • Your newsletter signup should be on your website rather than being linked off somewhere else.

Your website is the one place on the web where you can control and frame your message and reinforce your brand.  It's the best place for official information on your products, events, etc.  Your website is the best place for a visitor to view your brand.  

Your wine website should be the hub of your digital marketing activity. Everything else is a spoke and should drive traffic to the hub. If it’s not, your digital marketing will spin like a lopsided wheel.

Time Posted: May 10, 2011 at 8:00 AM
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