Vin65 Blog

DTC wine thoughts served up by Vin65

Corinna Wang
 
April 8, 2014 | Ecommerce, Marketing, Technology | Corinna Wang

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.

What can you do to connect with your customer on a personal level? Have you trained your staff to ask the right questions? Do you make notes in your CRM each time you interact with a customer? Are you collecting good data, but using it ineffectively?

Here are 3 ways to get quality data and use it effectively:

1. Ask Only What You Need

People get annoyed when they’re asked for irrelevant information; so less is definitely more. What will you do with the data you’re collecting? All of the data in the world is useless if you aren’t applying it in a way that personally impacts your customers.

Start with the basics: name, email and mailing address. You can market directly to them, add a bit of customization and contact them should there be a problem with their order.

2. Show How It Benefits The Customer

Up to 60% of consumers will pay more for a better customer experience. (Source: desk.com).

Are you collecting data to reward loyal customers? People are more willing to give up information if it means a promo code or loyalty reward will be in their inbox. Be transparent and let them know what the information is for.

Source: http://blog.kissmetrics.com/wp-content/uploads/2013/03/transparency.jpg

3. Share The Data Back

Everyone knows they are being tracked online. People trust private companies more because they think they’re monitoring the data for a purpose. For example, Amazon makes recommendations for products you may like based on recent purchase history or product searches. It helps you find the products you’re interested in, so it’s a win-win.

Conclusion

Use data to help your customers buy more wine from your site. Develop metrics to improve customized marketing and impress visitors, build their trust, and move them up the permission ladder. Work on curating quality data and then find strategies to market effectively to your clients. They’ll appreciate the extra effort!

 

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