5 Examples of Great Holiday Winery Marketing
Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year:
1. Vinum Cellars Thanksgiving Promo
Sometimes, simple is best. Targeted email marketing campaigns with holiday language and imagery, and a special offer of course, are a great place to start. The "Order by 11/16 for Thanksgiving delivery" in Vinum Cellars' email creates a sense of urgency.
2. ONEHOPE Wine Holiday Homepage Banner
One of the few winery websites to customize their homepage for the holidays, when you land on ONEHOPE's website you are greeted by this compelling call to action, which takes you to a dedicated holiday gifting page. Chances are, if someone lands on your website this month, they are thinking about gifting. Make it easy for them to find exactly what they want.
3. Renwood Winery Gift Guide
For Renwood Winery, our friends over at WineGlass Marketing created a special holiday gift guide - with discounted pricing and a flat rate shipping special that encourages people to order early. With many different price points, from $50 to over $200, there's broad appeal that won't alienate budget-minded buyers, but also offers something for the luxury tier.
4. Holiday Shipping Calendar
Create urgency and make sure people are well informed of your shipping cutoffs by stating them up front. Both Renwood and Vinum Cellars (also courtesy of the WineGlass Marketing team) have a shipping calendar on their main shop page to communicate this information and help customers avoid disappointment.
5. Tinhorn Creek Special Free Shipping Program
On Tinhorn Creek's shop pages, you'll see a link at the top announcing free shipping free shipping from November 25 - December 2. Click on it and you'll arrive on a dedicated page that provides the promo code and displays the eligible wines. If you're looking to move some inventory this season, this is a great way to do it. Looking for more promo ideas? Check out our blog post on holiday shipping incentives.
What kinds of holiday promos are you running this year? Let us know in the comments below!
I've added a sample shipping table that works responsively to the forum here: https://community.vin65.com/t/responsive-big-tables/1191