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Adrienne Stillman
 
December 1, 2016 | Ecommerce, Marketing, OND | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year:

1. Vinum Cellars Thanksgiving Promo

Sometimes, simple is best. Targeted email marketing campaigns with holiday language and imagery, and a special offer of course, are a great place to start. The "Order by 11/16 for Thanksgiving delivery" in Vinum Cellars' email creates a sense of urgency.

Vinum Cellars Thanksgiving Promo

2. ONEHOPE Wine Holiday Homepage Banner

One of the few winery websites to customize their homepage for the holidays, when you land on ONEHOPE's website you are greeted by this compelling call to action, which takes you to a dedicated holiday gifting page. Chances are, if someone lands on your website this month, they are thinking about gifting. Make it easy for them to find exactly what they want.

 ONEHOPE-wine-holiday-homepage-banner.png

3. Renwood Winery Gift Guide

For Renwood Winery, our friends over at WineGlass Marketing created a special holiday gift guide - with discounted pricing and a flat rate shipping special that encourages people to order early. With many different price points, from $50 to over $200, there's broad appeal that won't alienate budget-minded buyers, but also offers something for the luxury tier.

Renwood Winery Holiday Gift Guide

4. Holiday Shipping Calendar

Create urgency and make sure people are well informed of your shipping cutoffs by stating them up front. Both Renwood and Vinum Cellars (also courtesy of the WineGlass Marketing team) have a shipping calendar on their main shop page to communicate this information and help customers avoid disappointment.

Renwood Winery Holiday Shipping Cutoff Calendar 

5. Tinhorn Creek Special Free Shipping Program

On Tinhorn Creek's shop pages, you'll see a link at the top announcing free shipping free shipping from November 25 - December 2. Click on it and you'll arrive on a dedicated page that provides the promo code and displays the eligible wines. If you're looking to move some inventory this season, this is a great way to do it. Looking for more promo ideas? Check out our blog post on holiday shipping incentives.

Tinhorn Creek Holiday Free Shipping

What kinds of holiday promos are you running this year? Let us know in the comments below!

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Comments

Susan DeMatei's Gravatar
 
Susan DeMatei
@ Dec 1, 2016 at 10:56 AM
Thanks for calling out two of our programs/clients on this. We LOVE working with the Vin65 tools to create compelling campaigns for our clients. Keep up the good work!

El Jefe's Gravatar
 
El Jefe
@ Dec 1, 2016 at 1:07 PM
I noticed the shipping table in #4 is not responsive. Any thoughts on how to make this info readable on the small screen? Thanks! - j

Sandra Hess's Gravatar
 
Sandra Hess
@ Dec 1, 2016 at 2:43 PM
Great to see our friends at Tinhorn Creek and Renwood Winery using best practices in their holiday marketing! Thanks for sharing team Vin65.

Andrea Dyck's Gravatar
 
Andrea Dyck
@ Dec 2, 2016 at 3:23 PM
@El Jefe

I've added a sample shipping table that works responsively to the forum here: https://community.vin65.com/t/responsive-big-tables/1191

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