Basics of Customer Relationship Management
Below are the slides from my presentation at the Southern Oregon Wine Marketing and Sales Conference on the “Basics of Customer Relationship Management.”
Feel free to check them out.
I’d like to give a special thanks to Paul Mabray and Susan DeMatei for lending me some of the content on the slides (and also being so passionate about CRM – I love bouncing ideas off of you guys).
Also, thanks to Susan DeMatei, Melissa Dobson, Krista Hesketh and my wife for working over the weekend (they assisted with proofing and ensured the final slides looked great).
Feel free to post any questions or comments below (or send an email directly to me).
Power and love to all those CRM believers out there! Keep on segmenting!