Connecting to your wine website visitors
In my last blog post "The Experience" I talked about how winery websites face the challenge of sharing a persuasive experience on their website, or share the essence of the winery and wine.
I thought this was really powerful for a couple of reasons:
- Builds a personal connection between the people in your winery and your customers. Faces matter more than you think
- Although people can't taste and smell wine on your site, seeing and hearing someone doing that might just want to make them come and try it out.
- Visitors are more likely to watch someone talk about wine than read a couple paragraphs about it.
- Videos are really easy to share.
Here are some great examples:
If you are thinking about adding videos to your wine website there are lots of ways to get out there from doing it yourself which is totally acceptable in today's social media scene, or go pro - Artisan Media specializes in digital marketing for wine.
If a video in the tasting room can be made of this, it can then be posted on the site afterwards perhaps with highlights of the chat comments.