Keys to Success #1: Intuitive & Attractive Design
People make first impressions in about 6 to 8 seconds. When a customer visits your website, what is their first impression? What do they immediately assume about the quality of your company?
A lot of pretty designed sites are still dysfunctional. Design goes beyond just the look… design encompasses both the overall image and the way that the look and feel guides users through your site. The design needs to engage your users and guide them through the different purposes of your site.
Whether it`s ordering a product, modifying your account, or subscribing to a mailing list, the design should enable your users to easily accomplish these tasks.
A website with an intuitive and attractive design will have simple and obvious steps for beginners without making intermediate or advanced users feeling to basic.
Your website design will make a difference in the success of your website. Users will either be turned on and engaged or they will be turned off and shop elsewhere.