Vin65 Blog

DTC wine thoughts served up by Vin65

Corinna Wang
October 13, 2015 | Design, Ecommerce, Marketing, OND | Corinna Wang

OND: Step 2 - Get People Excited About Your Wine.

Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online.

There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.

Focus on Added Value

Encourage bigger orders with your promotions. Don't just say 20% off - get them to spend $200 to qualify for free shipping. Find out what your average order value (AOV) is - and then structure your promotions to exceed your AOV. This is where you'll sell more wine - and as an added bonus, customers perceive they're getting a break.

Hold a Blowout Sale

You can stage a big Christmas blowout sale. Look at what excess inventory you have and then auction it off to your best customers. This is a good push for customers to join the club, recommend a friend, or sign up for the newsletter - in order to qualify for the sale.

Create urgency so that your buyers don't procrastinate. You can countdown until the last day of the sale, or the amount of inventory remaining for purchase to help convince people to buy right away. 

Stage a Makeover

Jazz up your logo for the holidays. Everyone likes seasonal charm. Offering little extras such as gift wrap or a decorative box goes a long way for gift giving. Amazon does a great job of curating wines for the holidays. Who doesn't want Zombie Zin for Halloween?

Stay Current

Use your homepage to feature gift sets, promotions for the upcoming holidays and current offerings - just don't forget to take them down. You don’t want to have Christmas imagery and promotions still on display come January.


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