Vin65 Blog

DTC wine thoughts served up by Vin65

Mari Kane
December 18, 2014 | Marketing | Mari Kane

Tweets From The Tasting Room

This is a guest post from Mari Kane. She has worked in several tasting rooms throughout California and is now a writer, blogger and WordPress consultant living in Vancouver, BC. She blogs about wine at Tasting Room and about blogging at Blogsite Follow her on Twitter, Facebook or Google Plus.

Twitter has emerged as the most efficient method to send a short message to the world and get engagement in return. The more people engage about a wine, the more they tend to buy, and that’s why Twitter has been such a boon to the wine industry.

It’s easy to whip up 140 characters for a tweet, and with conscious use of @ user names and # hashtags users can draw anyone into their conversation with one sentence. That ease is what makes Twitter perfect for the tasting room.

A typical day in a tasting room is punctuated with down time, after all the tourists leave, and by using that down time to send a few clever tweets, Twitter can help to call more customers in.

Since juicy stories unfold in a winery every day, the tweet material never ends. And with a photo attached the tweets are more likely to get retweets.

Here are some ideas and examples for tweets from the tasting room.


Use @ to tag the subjects of your rave. Then, hashtag #yourwinename to advise/congratulate/thank them about the wine they purchased.

@Bellawines Today we're celebrating @bcwineshop - happy birthday Gerrit! #celebratetoday #bubblesinyourfuture

New Releases

Wines get released all year long. Tweet about every new bottling, the wine’s developing flavours, pairing suggestions, and places it’s available, all of which reminds followers to buy.

@lfngwine Sad to see it go -the 2011 Portfolio is SOLD OUT! Watch for our 2012 release on Oct 1st. #Portfolio+10

Cellar and Vineyard

Harvest time and bottling days are exciting times in a winery and are worth numerous tweets a day.

@SullivanWine We're almost done with our #Chardonnay and #SauvignonBlanc  Big reds come next!! #Harvest2014 #napaharvest

Tasting Events

Tweet about any upcoming event that involves your winery, before during, and after, and don’t forget to add a Twitpic.

@CliffLedeWine Don't miss the #wine dinner at #delfriscosboston feat @CliffLedeWine & @FELWines on 9/17 w/ our very own @luxurylee1    


Funny things happen all the time in a winery, and when they don’t you can always imagine them.

@VeuveClicquot Always chilled, never frozen.


Pull a quote from a wine book and you’ve got yourself a tweet. Extra points for relating it to your wine.

@AlanaEstate "Drinking wine is just a part of life, like eating food." - Francis Ford Coppola  #WineQuotes


Ask your followers what they are drinking tonight, what food and music they’re drinking it with, and where they’re drinking it.

@Road13Vineyards Happy #WineWednesday ! What's everyone drinking/up to this evening? #fun #wine #its5oclocksomewhere


Tweets from the tasting room is an important thing to do, but it can also be dangerous in the wrong hands. Tweeters must be deemed Twitter-fluent before being given passwords to the winery account. Always be upbeat. Avoid the personal, the political or religious. Don’t tweet anything remotely offensive.

When it doubt, throw the tweet out.

Happy tweeting!


Personal Injury's Gravatar
Personal Injury
@ Jul 30, 2015 at 2:06 AM
An injury can end up being devastating for that one that has suffered the actual injury. It might have a negative impact on the individual life in addition to professional life from the injured. The damage may leave the individual in hospital for a lot of days or even worse involves worse it might leave the actual injured handicapped for that rest associated with his existence.

Home Improvement Hut's Gravatar
Home Improvement Hut
@ Jul 30, 2015 at 2:06 AM
The "Home Service Information" provides you all essential Home information at your door step. We are offering services for almost every section of your home like roofing, plumbing, plastering, gardening, painting and decorating. Moreover we provide services for maintenance of your car and double glazing also.

Real estate's Gravatar
Real estate
@ Jul 30, 2015 at 2:07 AM
The practical problems in the Land Acquisition act must be addressed and Real estate Regulatory bill must be introduced with requisite changes to make the industry more transparent and accountable along with making the approving authorities accountable for delays.

Financialprospect's Gravatar
@ Dec 19, 2015 at 7:11 AM finally i find a good site to get information and to read quality articles thanks for sharing this type of articles its really hard to find quality articles like this

Commenting has been turned off.