Vin65 Blog

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Andrew Kamphuis
January 28, 2011 | Ecommerce, Marketing | Andrew Kamphuis

Unified Symposium - Making Your Direct-To-Consumer Work

Below are the slides of my 15-20 minute presentation at Unified Wine & Grape Symposium on "Making Your Direct-To-Consumer" work.

It was great to be a panellist along with Quinton Jay (Bacchus Capital), Stacie Jacob (Paso Robles Wine Country Alliance), and Ray Johnson (Sonoma State University). I also want to thank Jeff Stai for organizing everything, moderating the panel, and inspiring me the night before to make my presentation better.

My particular segment was on customer conversion - something I'm fairly passionate about. Enjoy. 

I believe the audio version of the presentation will be available for sale here soon.

Feel free to post your questions or comments below (or send an email directly to me)


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