About Us

Leaders in Winery Ecommerce

At Vin65 we offer solutions for managing winery websites including website design, ecommerce, content management, and customer relationship management.

Based out of British Columbia, Canada, our parent company, K1 Technology Corp, started in November 1999 building content management and ecommerce systems for small businesses.

Throughout the years, we made a conscious effort to stay small, and to stay innovative. Over time we narrowed our focus to the winery vertical. Our goal is to do one thing and do it well.

Our current clients include:

• WineDirect who has used our platform to launch over 250 websites,
• Crushpad who has used our platform to launch over 100 websites,
• Wineries such as Yates Family Vineyard and Silver Horse Winery
• Wine stores such as WineTasting.com and Everything Wine.
• For more, check out our Portfolio section.

Our Mission

To be leaders in winery ecommerce.

What does it mean to be the leader? It does not mean being the largest in sales, or the company with the most features. What it means is knowing that the websites we build convert higher, perform better, and offer our clients more value.

A website should be easy to navigate and make it easy for visitors and shops to accomplish tasks such as buy products and sign up for your wine club. A website should be simple and obvious for beginners without making repeat customers and advanced users feel it is too basic. A website should offer additional value like visitor profiling and customer relationship building. It should convert people from being prospects to customers to repeat customers. A website shouldn’t have features that clutter the interface.

Website administration should not be frustrating. It should be easy for a website owner to create and edit pages, manage products, and update prices. An administrator should be able to quickly see customers, send mass email, gather meaningful stats and really understand what visitors are doing when they visit the site. Rather than endless features, the goal should be to make the useful system features.

A website should work well with other programs and vendors. We don’t build point of sale systems. We don’t warehouse or ship wine. We aren’t in the compliance reporting business. A website needs to do its job well, and integrate well with other software vendors.

Our clients should love their website because it’s simple, and because it concentrates on letting them get information quickly and easily and make a profit.

Our Philosophy

Create great software. We don’t force clients into templates or into our requirements. We pay attention to the way our clients are using our software and tailor it to fit their needs. We stay abreast of the latest in conversion marketing, web analytics, social media, and web marketing and integrate the best practices into our system.

Invest in staff. The right staff is key to an innovative company. We send our staff to leading edge seminars, web conferences, and continue to invest in the learning process.

Make money. We aren’t investment funded. For 9 years, we’ve solely relied on building websites for our income. We need to add value and show value to our clients so that we can continue to survive. Our number one source of new clients is from client referrals and having satisfied clients is the best way to stay profitable.