Vin65 Blog

DTC wine thoughts served up by Vin65

Laurie Millotte
October 4, 2016 | Laurie Millotte

Why Your Winery Should Use Video - And How to Get Started

We know how important professional product photography is for showcasing your products. But video is a growing trend as well.  Continue »

Time Posted: Oct 4, 2016 at 7:00 AM
Sarah Barwin
September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Regulations make it so advertising free shipping for wine isn’t possible in all regions. But shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way for you to sell more wine during your busy OND season.  Continue »

Time Posted: Sep 27, 2016 at 7:00 AM
Sarah Barwin
September 21, 2016 | Sarah Barwin

Make a List, Check it Twice: the Dos and Don'ts for OND

Check out what you need to know as you enter the busy OND season.  Continue »

Time Posted: Sep 21, 2016 at 7:00 AM
Sarah Barwin
September 12, 2016 | Sarah Barwin

Where Do Your Feature Requests Go?

Vin65 thrives on client feedback -- on your feedback. It’s how we decide everything that gets built on our platform, from the priority of bug fixes to major enhancements and new features.  Continue »

Time Posted: Sep 12, 2016 at 7:00 AM
Adrienne Stillman
August 10, 2016 | Adrienne Stillman

3 Easy Ways to Build your Email Lists

Email marketing is an important element of selling wines online, but how do you collect the contact information of your dedicated customers? Read on to discover the different ways to build a strong email marketing list.  Continue »

Time Posted: Aug 10, 2016 at 7:00 AM
Sarah Barwin
August 2, 2016 | Sarah Barwin

3 Ways Social Media Data Can Improve your Winery’s Marketing

The more context you have surrounding your customers, the easier it is for you to provide them with a superior customer experience. Learn how social media can offer you that additional layer of insight.  Continue »

Time Posted: Aug 2, 2016 at 8:05 AM
Brent Johnson
July 20, 2016 | Brent Johnson

Introducing Free Winery Websites From Vin65

We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're happy to announce that as of today any winery can sign up for a free website with Vin65.  Continue »

Time Posted: Jul 20, 2016 at 7:40 AM
Sarah Barwin
July 6, 2016 | Sarah Barwin

How to Use Gift Cards to #SellMoreWine

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your tasting room.  Continue »

Time Posted: Jul 6, 2016 at 8:00 AM
Sarah Barwin
July 5, 2016 | Sarah Barwin

Connecting Social and Commerce Part 2

Combining social and commerce data enables wineries to provide superior customer service and drive sales. Learn how Vin65 will be replacing VinTank with a new social media integration after VinTank's closure.  Continue »

Time Posted: Jul 5, 2016 at 7:00 AM
Adrienne Stillman
June 22, 2016 | Adrienne Stillman

Using customer data to create your marketing plan

Creating a marketing plan is tough. Luckily, your customers offer a wealth of insight into what works, and what doesn’t. Here, we look at three ways to use customer data to help you build an effective marketing strategy that will sell more wine.  Continue »

Time Posted: Jun 22, 2016 at 8:30 AM