Vin65 Blog

DTC wine thoughts served up by Vin65

Adrienne Stillman
December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.  Continue »

Time Posted: Dec 1, 2016 at 8:00 AM
Sarah Barwin
November 16, 2016 | Sarah Barwin

Introducing the Vin65 Beta Program

Building a new feature or enhancing an existing one is a complex process that we’re working hard to get right. We have always enlisted a selection of our trusty customers to test and contribute to what we’re building, but we’re looking now to get more people involved.  Continue »

Time Posted: Nov 16, 2016 at 7:15 AM
Adrienne Stillman
November 15, 2016 | Adrienne Stillman

5 Ways to Prepare Your Winery Websites for the Holidays

The first month of OND is over and November is upon is. Is your winery website ready for the holiday onslaught? Make sure you’re making the most of this critical time of year for your online wine sales with these five easy-to-implement ideas.  Continue »

Time Posted: Nov 15, 2016 at 9:18 AM
Jim Agger
November 7, 2016 | Jim Agger

2016 OND Preview: Winery direct shipping volumes on track to exceed 2015 by 23%

With the first month of OND complete, DTC shipping volumes among small and medium wineries are up sharply and are on track to exceed 2015 levels by 23%.  Continue »

Time Posted: Nov 7, 2016 at 11:30 AM
Jay Christianson
October 26, 2016 | Jay Christianson

Are your tasting notes hurting your wine sales?

Are tasting notes necessary? Could yours be hurting instead of helping your brand? DTC Consultant Jay Christianson shares his top Do's and Don'ts for winery tasting notes.  Continue »

Time Posted: Oct 26, 2016 at 8:15 AM
Laurie Millotte
October 4, 2016 | Laurie Millotte

Why Your Winery Should Use Video - And How to Get Started

We know how important professional product photography is for showcasing your products. But video is a growing trend as well.  Continue »

Time Posted: Oct 4, 2016 at 7:00 AM
Sarah Barwin
September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Regulations make it so advertising free shipping for wine isn’t possible in all regions. But shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way for you to sell more wine during your busy OND season.  Continue »

Time Posted: Sep 27, 2016 at 7:00 AM
Sarah Barwin
September 21, 2016 | Sarah Barwin

Make a List, Check it Twice: the Dos and Don'ts for OND

Check out what you need to know as you enter the busy OND season.  Continue »

Time Posted: Sep 21, 2016 at 7:00 AM
Sarah Barwin
September 12, 2016 | Sarah Barwin

Where Do Your Feature Requests Go?

Vin65 thrives on client feedback -- on your feedback. It’s how we decide everything that gets built on our platform, from the priority of bug fixes to major enhancements and new features.  Continue »

Time Posted: Sep 12, 2016 at 7:00 AM
Adrienne Stillman
August 10, 2016 | Adrienne Stillman

3 Easy Ways to Build your Email Lists

Email marketing is an important element of selling wines online, but how do you collect the contact information of your dedicated customers? Read on to discover the different ways to build a strong email marketing list.  Continue »

Time Posted: Aug 10, 2016 at 7:00 AM