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DTC wine thoughts served up by Vin65

Andrew Kamphuis
 
January 14, 2016 | Ecommerce, Technology | Andrew Kamphuis

DTC and the Next 5 Years

Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states.

Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong to, the last time they purchased and what emails will drive sales from them. We need to do more as an industry to raise the bar and give wine lovers a better overall, omni-channel experience.

Yesterday, at the Direct to Consumer Wine Symposium in Concord, I spoke about DTC and the next 5 years - and gave some pretty bold predictions.

  1. The traditional wine club is dying
  2. Personalization is king
  3. 20% of your sales will be global
  4. Mobile will overtake desktop sales
  5. Wine shipping will be less than 2 days

Take a look at the slide deck and feel free to agree or disagree in the comments. I love when things get heated in the wine industry - it means we're changing and raising the bar.

In 2016 - one thing is for sure - we want you to #SellMoreWine.

> View DTC and the Next 5 Years in SlideShare

Comments

Tara's Gravatar
 
Tara
@ Jan 14, 2016 at 10:29 AM
I can't view the slideshow - it's saying "content was blocked because it was not signed by a valid security ticket"

Corinna's Gravatar
 
Corinna
@ Jan 14, 2016 at 10:30 PM
@Tara - I would try on a different browser. I've never seen this error before. If you still can't view the deck, could you please send me a screen shot? corinna@vin65.com.

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