Vin65 Blog

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Andrew Kamphuis
February 21, 2009 | Design, Marketing | Andrew Kamphuis

Who takes care of the content?

Mike Duffy from The Winery Website Report wrote a nice little blog post this past week titled 'Thinking of Redesigning Your Winery Website?' where he links to a good article on 'Who takes care of the content'.

If you're planning a website the content plays a key role. So does photography (if you don't have a great photo next to your content, most people will just skip over the text). Website design, typography, 'call to action' phrases, button color, etc all play key roles.

At Vin|65 we have a set process we take our clients through:

  1. Discovery Process: we determine the goals of your website, setup bench marks to measure against, etc.
  2. Functional Requirements: we look at your current site, what your competitors are doing, determine the feature list, etc.
  3. Wireframes and Site Map: here we spend time deciding where the key elements need to appear, how much priority they should have, content needed, etc.
  4. Design Concepts: this is the fun part (and where to many web designers start)
  5. Etc…

People's personalities differ - some of our clients are really creative and love design, some of our clients are competitive and are really focused on the 'call to action' phrases. We do have some methodical clients that spend an incredible amount of time on content (we really have a client like this right now).

People can fall into a trap and choose a specific area on their site where they really want to focus, such as the creative, or the widgets, or at neat little Web 2.0 button, etc and because their personality type isn't attracted to other elements such as the content, they skip over those elements. (I'm guilty of this – I'm a competitive person, and I typically just skim text – I have to remember there are methodical people that really read all the text, and there are humanistic type of people that really like people pictures and testimonials, etc)

It's our job as web designers and developers to help balance our client and come up with great design, great content, and ultimately a great website.



Tim's Gravatar
@ Feb 23, 2009 at 6:23 PM
"It's our job to come up with great content".

I'd be curious of your opinion on something related to this.

If you are a designer/developer specializing in a single industry, where each storefront is a direct competitor to the last, what is the better thing to do:

-Control the content using your experience from the ones you've worked with in the past in hopes of achieving greater success with each new one?

-Encourage each new site owner to control the actual content as much as they can ensuring a unique storefront each time and one that is sure to please the owner themselves?

I don't know if this is the right place to discuss it anyway but it's come to mind in reading your post.

I've always just tried to get content provided in terms of the wording, and then point out problems or improvements if they exist.

Mike Duffy's Gravatar
Mike Duffy
@ Feb 23, 2009 at 9:28 PM
Thanks for the compliment, Andrew. I appreciate the link. Let me know if you'd be interested in being interviewed for my blog.

Andrew's Gravatar
@ Feb 23, 2009 at 10:12 PM
Tim, so as a 'platform' developer I consider ourselves (and even yourself with your 150ish websites on our platform) different than wine marketers and marketing agencies.

It's our job at Vin|65 and your job at Crushpad to ensure that our clients have content for their website. I consider it our jobs to guide our clients through the entire website process - while this doesn't mean developing content, it does mean that we ensure our clients are developing content (or better yet that they have a marketing agent developing content)... content must come up in the process otherwise the site will get built and there will be nothing but a bunch of 'Lorem Ipsum' type text.

Mike, I would love to do an interview, send me the details. Thx.

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